out-line

1.history of consumption
pre-industrial craft before mid 1800

2.the background of develope individual marketing
-the industrial revolution mid 1800
-after the industrial revolution, oversupply of products
-developing of middle class
-growing personal wealth
-diversity of lifestyle
-become a importance of personality

3.previous individual marketing

-developing of technology
-research about existing individual marketings ex)amazon
-developing social media & marketing ex) facebook
( how communication media influence to markets )
(important amount of data/using ,create data to be personal purpose?)

-find out the limitation and problem.

4. How can I develope more about one to one marketing.

-My solution
suggetion new way of individual maketing.!