Hypo-thesis

This thesis presents the hypothesis that the diversity of today's consumers can no longer be satisfied by one direction of simplified marketing. Earlier marketing strategies have targeted general groups of people. However, with technological improvement and growing wealth, people now have diverse lifestyles and consumption styles. The development of new media and the internet make it possible to collect information about people's lives and consumer habits. Based on these fixed information, we can market to consumers un-fixed form of people’s desire one by one. Customer would be have emotional closeness which company care about carefulness details of their customer. Those emotional relationship make an atmosphere of not only commercial relationship but also communicable relationship. (Those emotional relationship would be key of keeping customer in purchasing one company service constantly?).