about Emotional Attachment

Some psychologists like to point at the effect of facial expressions and the chemical results these facial expressions have on mood. For instance, did you know that when you smile, your brain often produces a very small amount of pleasure inducing endorphins? The result is that if you smile, you feel happy, and ironically that is not necessarily to say that you smile because you feel happy. So similar to this concept, there is a very powerful method for shifting your own emotions. While part of the idea in controlling your own behavior might be to alter your own associations of particular situations and events, this is something that has to be done on a case by case basis, and the results are sometimes very slow, and often can diminish easily over time.link

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Characteristics of Attachment

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Consumer Emotional Attachment to Brands and Logos

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http://www.marketingmag.com.au/blogs/view/creating-and-retaining-consumer-emotional-attachment-to-brands-146

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Socail Networking Guidelines for SchoolCommunications

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Hypothesis

This thesis presents the hypothesis that the ability to track and quantify a consumer’s purchasing habits and preferences changes the essential role marketing. Technology makes it possible to collect personal information about a consumer’s purchasing habits and preferences. Analysis of a customer’s tastes and purchasing habits makes it possible for marketers to create individualized campaigns.
(Whereas traditional advertising seeks to make the customer conform or aspire to a general ideal associated with a brand, this data-driven approach reacts to “Markets of One.”)
This kind of marketing reacts to a customer’s habits and in presenting information that is pertinent to a customer’s desires, establishes a relationship between company and consumer that persists beyond the transaction. A company can create a feeling of caring or friendship that translates into long-term brand loyalty.