Friday, February 19, 2010
hypothesis
This thesis presents the hypothesis that the diversity of today's consumers can no longer be satisfied by one direction of simplified marketing. Earlier marketing strategies have targeted general groups of people. However, with technological improvement and growing wealth, people now have diverse lifestyles and consumption styles. The development of new media and the internet make it possible to collect information about people's lives and consumer habits. Based on these fixed information, we can market to consumers un-fixed form of people’s desire one by one.
Thursday, February 18, 2010
out-line
1.history of consumption
2.the background of develope individual marketing
-after the industrial revolution, oversupply of products
-growing personal wealth
-diversity of lifestyle
-developing technology
-become a impotance of personality
3.previous indiviual marketing
-research about existing indiviual marketing
-find out the limitation and problem.
4. How can I develope more about one to one marketing.
-My solution
2.the background of develope individual marketing
-after the industrial revolution, oversupply of products
-growing personal wealth
-diversity of lifestyle
-developing technology
-become a impotance of personality
3.previous indiviual marketing
-research about existing indiviual marketing
-find out the limitation and problem.
4. How can I develope more about one to one marketing.
-My solution
Friday, February 12, 2010
hypothesis
This thesis presents the hypothesis that the diversity of today's consumers can no longer be satisfied by one direction of mass marketing.Earlier marketing strategies have targeted general groups of people. However, with technological improvement and growing wealth, people now have diverse lifestyles and consumption styles.The development of new media and the internet make it possible to collect information about people's lives and consumer habits. Based on these data, we can market to consumers one by one.
CRM
Customer relationship management
Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales related activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service.
According to Forrester Research, spending on customer relationship management is expected to top $11 billion annually by 2010, as enterprises seek to grow top-line revenues, improve the customer experience, and boost the productivity of customer-facing staff.
Once simply a label for a category of software tools, customer relationship management has matured and broadened as a concept over the years; today, it generally denotes a company-wide business strategy embracing all customer-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to develop and strengthen relationships, increase profitability, and reduce operational costs.
Challenges
Tools and workflows can be complex to implement, especially for large enterprises. While some companies report great success, initiatives have also been known to fail—mainly owing to poor planning, a mismatch between software tools and company needs, roadblocks to collaboration between departments, and a lack of workforce buy-in and adoption.[citation needed]
Previously these tools were generally limited to contact management: monitoring and recording interactions and communications with customers. Software solutions then expanded to embrace deal tracking and the management of accounts, territories, opportunities, and—at the managerial level—the sales pipeline itself. Next came the advent of tools for other customer-facing business functions, as described below.
Customer relationship management technology has been, and still is, offered as on-premises software that companies purchase and run on their own IT infrastructure. Vendors include: Oracle Corporation, SAP AG, and Amdocs. Perhaps the most notable trend has been the growth of tools delivered via the Web, also known as cloud computing and software as a service (SaaS). In contrast with conventional on-premises software, cloud-computing applications are sold by subscription, accessed via a secure Internet connection, and displayed on a Web browser. Companies don’t incur the initial capital expense of purchasing software; neither must they buy and maintain IT hardware to run it on. In 2009, SaaS represented approximately 20% of all customer relationship management spending, and continues its trajectory of outselling on-premises software by a ratio of 3-to-1.[1] Vendors include: Salesforce.com, RightNow, and SugarCRM.
Sales Force Automation
As its name implies, a sales force automation (SFA) system provides an array of capabilities to streamline all phases of the sales process, minimizing the time that reps need to spend on manual data entry and administration. This allows them to successfully pursue more customers in a shorter amount of time than would otherwise be possible. At the heart of SFA is a contact management system for tracking and recording every stage in the sales process for each prospective customer, from initial contact to final disposition. Many SFA applications also include features for opportunity management, territory management, sales forecasting and pipeline, workflow automation, quote generation, and product knowledge. Newly-emerged priorities are modules for Web 2.0 e-commerce and pricing management.
Small Business
Basic customer management can be accomplished by a contact management system, an integrated solution that lets organizations and individuals efficiently track and record customer and supplier interactions, including emails, documents, jobs, faxes, scheduling, and more.
This kind of solution is gaining traction with even very small businesses, thanks to the ease and time savings of handling customer contact through a centralized application rather than several different pieces of software, each with its own data collection system.[citation needed]
In contrast with contact managers, bona fide customer relationship management tools usually focus on accounts rather than individual contacts. They also generally include opportunity management for tracking sales pipelines plus added functionality for marketing and customer service.
As with larger enterprises, small businesses are finding value in online management solutions, especially for mobile and telecommuting workers.
Social Media
Social media sites like Twitter and Facebook are greatly amplifying the customer voice in the marketplace, and are predicted to have profound and far-reaching effects on the ways companies manage their customer relationships.[9] This is because customers are using these social media sites to share opinions and experiences on companies, products, and services. As social media isn’t moderated or censored, individuals can say anything they want about a company or brand, whether pro or con.
Increasingly, companies are looking to gain access to these conversations and take part in the dialogue. More than a few systems are now integrating to social networking sites. Social media promoters cite a number of business advantages, such as using online communities as a source of high-quality leads and a vehicle for crowd sourcing solutions to customer-support problems. Companies can also leverage customers’ stated habits and preferences to personalize and even “hyper-target” their sales and marketing communications.
Some analysts take the view that business-to-business marketers should proceed cautiously when weaving social media into their business processes. These observers recommend careful market research to determine if and where the phenomenon can provide measurable benefits for customer interactions, sales, and support.
Privacy and data security system
As one of the primary functions of customer relationship management software is to collect information about customers, a company must consider the desire for customer privacy and data security, as well as the legislative and cultural norms. Some customers prefer assurances that their data will not be shared with third parties without their prior consent and that safeguards are in place to prevent illegal access by third parties.
Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with customers and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales related activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service.
According to Forrester Research, spending on customer relationship management is expected to top $11 billion annually by 2010, as enterprises seek to grow top-line revenues, improve the customer experience, and boost the productivity of customer-facing staff.
Once simply a label for a category of software tools, customer relationship management has matured and broadened as a concept over the years; today, it generally denotes a company-wide business strategy embracing all customer-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to develop and strengthen relationships, increase profitability, and reduce operational costs.
Challenges
Tools and workflows can be complex to implement, especially for large enterprises. While some companies report great success, initiatives have also been known to fail—mainly owing to poor planning, a mismatch between software tools and company needs, roadblocks to collaboration between departments, and a lack of workforce buy-in and adoption.[citation needed]
Previously these tools were generally limited to contact management: monitoring and recording interactions and communications with customers. Software solutions then expanded to embrace deal tracking and the management of accounts, territories, opportunities, and—at the managerial level—the sales pipeline itself. Next came the advent of tools for other customer-facing business functions, as described below.
Customer relationship management technology has been, and still is, offered as on-premises software that companies purchase and run on their own IT infrastructure. Vendors include: Oracle Corporation, SAP AG, and Amdocs. Perhaps the most notable trend has been the growth of tools delivered via the Web, also known as cloud computing and software as a service (SaaS). In contrast with conventional on-premises software, cloud-computing applications are sold by subscription, accessed via a secure Internet connection, and displayed on a Web browser. Companies don’t incur the initial capital expense of purchasing software; neither must they buy and maintain IT hardware to run it on. In 2009, SaaS represented approximately 20% of all customer relationship management spending, and continues its trajectory of outselling on-premises software by a ratio of 3-to-1.[1] Vendors include: Salesforce.com, RightNow, and SugarCRM.
Sales Force Automation
As its name implies, a sales force automation (SFA) system provides an array of capabilities to streamline all phases of the sales process, minimizing the time that reps need to spend on manual data entry and administration. This allows them to successfully pursue more customers in a shorter amount of time than would otherwise be possible. At the heart of SFA is a contact management system for tracking and recording every stage in the sales process for each prospective customer, from initial contact to final disposition. Many SFA applications also include features for opportunity management, territory management, sales forecasting and pipeline, workflow automation, quote generation, and product knowledge. Newly-emerged priorities are modules for Web 2.0 e-commerce and pricing management.
Small Business
Basic customer management can be accomplished by a contact management system, an integrated solution that lets organizations and individuals efficiently track and record customer and supplier interactions, including emails, documents, jobs, faxes, scheduling, and more.
This kind of solution is gaining traction with even very small businesses, thanks to the ease and time savings of handling customer contact through a centralized application rather than several different pieces of software, each with its own data collection system.[citation needed]
In contrast with contact managers, bona fide customer relationship management tools usually focus on accounts rather than individual contacts. They also generally include opportunity management for tracking sales pipelines plus added functionality for marketing and customer service.
As with larger enterprises, small businesses are finding value in online management solutions, especially for mobile and telecommuting workers.
Social Media
Social media sites like Twitter and Facebook are greatly amplifying the customer voice in the marketplace, and are predicted to have profound and far-reaching effects on the ways companies manage their customer relationships.[9] This is because customers are using these social media sites to share opinions and experiences on companies, products, and services. As social media isn’t moderated or censored, individuals can say anything they want about a company or brand, whether pro or con.
Increasingly, companies are looking to gain access to these conversations and take part in the dialogue. More than a few systems are now integrating to social networking sites. Social media promoters cite a number of business advantages, such as using online communities as a source of high-quality leads and a vehicle for crowd sourcing solutions to customer-support problems. Companies can also leverage customers’ stated habits and preferences to personalize and even “hyper-target” their sales and marketing communications.
Some analysts take the view that business-to-business marketers should proceed cautiously when weaving social media into their business processes. These observers recommend careful market research to determine if and where the phenomenon can provide measurable benefits for customer interactions, sales, and support.
Privacy and data security system
As one of the primary functions of customer relationship management software is to collect information about customers, a company must consider the desire for customer privacy and data security, as well as the legislative and cultural norms. Some customers prefer assurances that their data will not be shared with third parties without their prior consent and that safeguards are in place to prevent illegal access by third parties.
Thursday, February 11, 2010
Revision of hypothesis
See if you can state your hypothesis in the following form (the one I use in my Thesis courses), maximum 80 words.
Example Hypothesis:
This thesis presents the hypothesis that aesthetic forms of expression such as music, painting, video can be used for direct information delivery. In contrast to text or verbal narrative techniques, which require a conscious act of transcoding, these aesthetic forms stimulate more direct, emotional response. Such a hypothesis could open a new channel for the delivery of various types of information, providing us, in situations of information overload, with a background information channel, leaving our foreground concentrated on the more thought-demanding tasks.
--
So a hypothetical statement contains:
1) Summary of the hypothesis in first sentence (an informed guess, a leap of faith, an original contribution)
2) How it is different than what already exists
3) Advantages hypothesis might offer
Example Hypothesis:
This thesis presents the hypothesis that aesthetic forms of expression such as music, painting, video can be used for direct information delivery. In contrast to text or verbal narrative techniques, which require a conscious act of transcoding, these aesthetic forms stimulate more direct, emotional response. Such a hypothesis could open a new channel for the delivery of various types of information, providing us, in situations of information overload, with a background information channel, leaving our foreground concentrated on the more thought-demanding tasks.
This thesis presents the hypothesis that in these days diversities of customer's desire cannot satisedfied with one direction of mass marketing.
In contrast to preceding marketings has been targeted general groups of people.
Improvement of technology and glowing of wealth, people lead their life in various way and their consumption stlye has been diverse as well.
Developement of media and internet make possible of collecting information of people's life and consumer habit.Base on those data,we can market one by one customer.
Such a hypothesis could be open a new channel of individual marketing,which focus on each person's taste, chracter,personality and desire.
Example Hypothesis:
This thesis presents the hypothesis that aesthetic forms of expression such as music, painting, video can be used for direct information delivery. In contrast to text or verbal narrative techniques, which require a conscious act of transcoding, these aesthetic forms stimulate more direct, emotional response. Such a hypothesis could open a new channel for the delivery of various types of information, providing us, in situations of information overload, with a background information channel, leaving our foreground concentrated on the more thought-demanding tasks.
--
So a hypothetical statement contains:
1) Summary of the hypothesis in first sentence (an informed guess, a leap of faith, an original contribution)
2) How it is different than what already exists
3) Advantages hypothesis might offer
Example Hypothesis:
This thesis presents the hypothesis that aesthetic forms of expression such as music, painting, video can be used for direct information delivery. In contrast to text or verbal narrative techniques, which require a conscious act of transcoding, these aesthetic forms stimulate more direct, emotional response. Such a hypothesis could open a new channel for the delivery of various types of information, providing us, in situations of information overload, with a background information channel, leaving our foreground concentrated on the more thought-demanding tasks.
This thesis presents the hypothesis that in these days diversities of customer's desire cannot satisedfied with one direction of mass marketing.
In contrast to preceding marketings has been targeted general groups of people.
Improvement of technology and glowing of wealth, people lead their life in various way and their consumption stlye has been diverse as well.
Developement of media and internet make possible of collecting information of people's life and consumer habit.Base on those data,we can market one by one customer.
Such a hypothesis could be open a new channel of individual marketing,which focus on each person's taste, chracter,personality and desire.
Friday, February 5, 2010
Hypothesis
Design for one
This thesis presents the hypothesis that indiviual marketing can be satisfied diversity of people's lifestyle in thesedays, which brought from progress of society. In contrast to preceding marketings has been targeted general groups of people. Such a hypothesis could be open a new channel of individual marketing,which focus on each person's taste, chracter,personality and desire.
Thursday, February 4, 2010
Monday, February 1, 2010
mission statement&vision statement
Apple's mission statement
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Apple's vision statement
"To make a contribution to the world by making tools for
the mind that advance humankind."
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Apple's vision statement
"To make a contribution to the world by making tools for
the mind that advance humankind."
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