out-line

1.history of consumption

2.the background of develope individual marketing
-after the industrial revolution, oversupply of products
-growing personal wealth
-diversity of lifestyle
-developing technology
-become a impotance of personality

3.previous indiviual marketing
-research about existing indiviual marketing
-find out the limitation and problem.


4. How can I develope more about one to one marketing.
-My solution