Thursday, February 11, 2010

Revision of hypothesis

See if you can state your hypothesis in the following form (the one I use in my Thesis courses), maximum 80 words.


Example Hypothesis:

This thesis presents the hypothesis that aesthetic forms of expression such as music, painting, video can be used for direct information delivery. In contrast to text or verbal narrative techniques, which require a conscious act of transcoding, these aesthetic forms stimulate more direct, emotional response. Such a hypothesis could open a new channel for the delivery of various types of information, providing us, in situations of information overload, with a background information channel, leaving our foreground concentrated on the more thought-demanding tasks.

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So a hypothetical statement contains:

1) Summary of the hypothesis in first sentence (an informed guess, a leap of faith, an original contribution)

2) How it is different than what already exists

3) Advantages hypothesis might offer


Example Hypothesis:

This thesis presents the hypothesis that aesthetic forms of expression such as music, painting, video can be used for direct information delivery. In contrast to text or verbal narrative techniques, which require a conscious act of transcoding, these aesthetic forms stimulate more direct, emotional response. Such a hypothesis could open a new channel for the delivery of various types of information, providing us, in situations of information overload, with a background information channel, leaving our foreground concentrated on the more thought-demanding tasks.


This thesis presents the hypothesis that in these days diversities of customer's desire cannot satisedfied with one direction of mass marketing.
In contrast to preceding marketings has been targeted general groups of people.
Improvement of technology and glowing of wealth, people lead their life in various way and their consumption stlye has been diverse as well.
Developement of media and internet make possible of collecting information of people's life and consumer habit.Base on those data,we can market one by one customer.
Such a hypothesis could be open a new channel of individual marketing,which focus on each person's taste, chracter,personality and desire.

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