In this semester, I have learned about logo and branding.It's quite interesting.
Pro. Hanson asked class revising one company logo and promotion.
It's little bit stressful, because he want to us deal with world wide famous company like a Nasa. I choose a fashion brand intermix, because, this company logo looks cheap, even though this company has a high income target.
I'm going to changed it more luxurious which match with their concept and customer.
Hanson gave us a good example of Logo.
Paul Rands
link http://paul-rand.com/
When you have to revising a brand, you have to look around logo of similar fields.
Also, Hason said that the successful logo has simpe & clean geometric shape.
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